Starting your social media journey can feel overwhelming – especially when you’re running a business and trying to juggle everything else. But with the right steps, you can build a strong, consistent presence that brings real results.
Here’s how to get started:
1. Pick Your Primary Platform
You don’t need to be everywhere at once. Start with Instagram or Facebook, depending on where your audience spends their time. For restaurants, Instagram works well because it’s visual and location-driven.
2. Set Up a Complete Profile
Add a professional logo or food photo as your profile picture. Write a short, clear bio that tells people what you do, and include a call-to-action like “Order now” or “Visit us.”
3. Create a Content Plan
Think about what your audience wants to see – behind-the-scenes videos, daily specials, customer reviews, or menu updates. Plan 3–4 types of posts and rotate them weekly.
4. Post Consistently
Start small – 3 posts a week is great when you’re just beginning. Use tools like Canva or Meta Business Suite to schedule in advance.
5. Engage With Your Audience
Reply to comments and DMs. Like and comment on other local pages. Social media is a two-way conversation, and engagement builds visibility.
6. Track & Improve
Check your insights monthly. What content performs best? Double down on that. Test Reels, hashtags, and story polls.
Building a social presence takes time – but it pays off. With the right strategy, you’ll turn followers into loyal customers. Need help getting started? Book a free social audit with M&M Solutions!