Local SEO Checklist for Small Businesses

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If you’re a small business owner, especially in industries like food, retail, or services, local SEO (Search Engine Optimization) can be the secret weapon that drives nearby customers straight to your door.

Here’s a simple checklist to help you improve your local visibility online:


1. Claim & Optimize Your Google Business Profile

Make sure your Google Business Profile is claimed and up to date. Add your business name, address, phone number (NAP), hours, photos, and a short description with keywords.


2. Use Local Keywords

Include your city or neighborhood name in your website copy, page titles, and blog content. Example: “Best tacos in Troy, Michigan.”


3. Get More Reviews

Ask happy customers to leave reviews on Google, Yelp, or Facebook. Respond to every review — good or bad — with professionalism and gratitude.


4. Consistent NAP Across All Platforms

Ensure your Name, Address, and Phone Number are consistent across Google, social media, Yelp, TripAdvisor, and directories. Inconsistencies hurt rankings.


5. Add Location Tags to Social Media

When posting on Instagram or Facebook, always tag your location. This helps people nearby discover your business organically.


6. Optimize for Mobile

Most local searches happen on smartphones. Make sure your website loads fast and looks great on mobile devices.


Bonus Tip: Add an FAQ page that answers common local questions (e.g., “Do you offer delivery in Sterling Heights?”)


Improving your local SEO helps your business show up where it matters most — in front of nearby customers ready to take action.

Want help optimizing your Google presence? Book your free audit with M&M Solutions today.

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